AUTHOSA practical LinkedIn content plan for a service business
Plan around questions your buyers need answered before working with you. Choose a manageable cadence, give each post one useful job, and reserve time to respond to the conversations it creates.
Collect source material from your work
Start with questions from sales calls, explanations you repeat during delivery, and decisions that buyers find difficult. Use your own notes and remove confidential details. A recurring question is a content hypothesis; it is not proof of broad search demand.
Separate what you observed from what you believe. You may be able to explain a method without publishing a client’s identity or implying a result that has not been measured.
Use a three-post starting plan
| Post | Reader’s question | Useful content |
|---|---|---|
| Problem | What should I look for? | A specific symptom and a way to inspect it. |
| Method | What can I do next? | A short sequence with a worked example. |
| Decision | When should I get help? | Criteria, trade-offs, and what to prepare. |
Three posts is an illustrative cadence, not an algorithm rule. Use fewer if that lets you provide stronger examples and keep up with replies.
A fictional example
A consultant who improves project handoffs might explain how to spot an unclear owner, show a handoff checklist, and describe when a team should review its process. All three posts address the same buyer situation from different angles.
The next step can be a relevant question, a resource, or a description of the service. It should follow naturally from the post rather than forcing every reader into a call.
Prepare one brief per post
- The buyer and the question.
- The single point you want to make.
- Facts or examples you are allowed to use.
- Any information that must stay private.
- The next step, if one is useful.
- A day for drafting, review, and publication.
Use the voice brief when AI helps draft. It should work from the evidence you supplied, not invent an impressive case study.
Review conversations alongside content
After publishing, record the relevant questions and next actions. A plan that ends at publication misses the follow-through. Use what buyers ask to improve the next post, and keep activity counts separate from evidence of client interest.